You're in a basement or on a roof
The phone rings out. Most people don't leave a voicemail. They call the next company on the list.
For owner-run heating & cooling companies · Ontario
Every Missed Call Answered in Your Company's Name
When a furnace dies at 9 pm, the homeowner calls whoever picks up first. If you're on a job or off for the night, that's the next company on Google. We make sure every missed call gets answered as you, and the job lands on your phone, ready to book.
10 new service requests in 60 days or you don't pay · No setup fee · Keep your number
9:04
Tuesday
Holdlinenow
🔥 URGENT – No heat
Sarah K. · 45 Maple St, Oshawa
Furnace blowing cold air, baby at home
Call back
Holdlinenow
❄️ New – AC install estimate
Mike R. · 12 Birch Cres, Whitby
Wants a price on central air before summer
Call back
What it's costing you
The calls you never hear about
It's 9 pm and someone has no heat
They're cold and in a hurry. Whoever answers gets the job, and often the next install too.
Homeowners pick by stars
Almost half won't call a company with fewer than 20 Google reviews. If nobody asks your happy customers, those reviews never get written.
What you get
Missed calls, handled
Every call answered as you
If you can't pick up, your assistant answers in your company's name, finds out what's wrong and takes their details. It never quotes prices or diagnoses problems.
The job lands on your phone
You get a one-screen summary by text, with no-heat calls flagged as urgent. The caller gets a confirmation, so they stop calling around.
How it works
Set up once. Every call answered after that.
- Referral
- After hours
- Truck sign
Your phone
Every call answered as you, and every job sent to you by text.
Your phone rings like normal
Nothing changes when you can pick up. You keep your number.
Missed calls get answered as you
Your assistant answers in your company's name, finds out what's wrong (no heat, no AC, a repair or a quote), and takes their name, address and details. No-heat calls get flagged to you as urgent. It never quotes prices or diagnoses problems. That's your call.
You get the job by text
The caller gets a confirmation text so they stop calling around. You get a one-screen summary and text them back from the truck.
Reviews
More Google reviews, without asking
After every finished job, your customer gets one friendly text with your Google review link. One reminder, then nothing. The reviews stay on your profile for good.
47%
won't use a business with fewer than 20 reviews
68%
only consider businesses rated 4 stars or higher
Source: BrightLocal 2026
Pricing
$700 CAD / month
No setup fee · Month to month · Cancel anytime · Prices exclude HST
The Guarantee
10 new service-call or estimate requests from new customers in your first 60 days, from calls you'd have missed. If we don't hit it, you don't pay another dollar until we do.
We guarantee the requests, not the close. Pricing and winning the job are your end. You keep call forwarding on and reply to new requests within a business day.
Fit
Who this is and isn't for
This is for you if
- You run a residential heating and cooling company with 1 to 8 trucks
- You or a tech answers the phone, and calls go to voicemail when you're on a job
- You want more installs and service calls this winter
This isn't for you if
- Someone answers your phone full time
- You only do commercial or new construction
- You're fully booked with no plan to grow
FAQ
Common questions
Is it AI?
Yes. It answers in your company's name, and if a caller asks, it says it's an assistant. It never quotes prices or gives technical advice.
Do I keep my number?
Yes. Calls you don't answer forward to your assistant. You keep your number and your Google listing.
Does it work with Jobber or Housecall Pro?
Yes, it works alongside them. Every caller, recording and text is also saved in one place for you.
Are calls recorded?
Yes. Every call opens with a short notice that it's recorded so the details are taken down correctly.
What about gas smells or CO alarms?
The assistant tells the caller to leave the home and call 911 or their gas utility's emergency line from outside, then flags you right away.
What if I want to cancel?
Month to month. Book a quick call and it's done. Your number, reviews, customers and recordings stay yours.
Free demo
Hear it answer for your company
Book 20 minutes. You'll call the assistant yourself and hear exactly what your customers would hear. Evenings and Saturday mornings are fine.
Calendar not showing? Book on Calendly
Rather we text you?
Leave your details and I'll text you to set up a time.
I'm Sulaiman. I'm based in Peterborough, Ontario, and I work with owner-run heating and cooling companies across Ontario. If you call the number on this page, you get me — not a call centre.
Sulaiman · Founder, Holdline